Thanks to the great work of environmental activists, we now know that living more sustainably isn’t just about protecting nature. It is about refusing exploitation and creating a fairer place for everyone.
That’s why greenwashing is a real danger. Some brands would claim to be ‘responsible’, but their use of trendy eco-friendly terms doesn’t mean that their overall approach is carefully considered, nor that they respect human rights. A jumper’s material might be recycled or organic, but where and how was it sourced? Who sewed it into the final garment we’re wearing, and in which working conditions?
We want to contribute to a world with better rights for women and all workers of the fashion industry. It’s our responsibility as an ethical fashion brand.
Sustainability and ethics must be at the heart of everything we do, especially as women are often the first victims of damaging practices and policies.